A Bruce Mau Design project
The iconic Cinerama Dome on Sunset Boulevard is getting a makeover. This landmark once housed the most technically advanced movie theatre of its time. In the near future, it’s set to become a desitation that inspires all forms of creativity in LA. While film will still play a central role on the revitalized site, it will expand to offer much more. The new Cinerama will become a creative hotspot in the city.

Story Continues ︎︎︎

The iconic sign outside of the dome is a protected landmark and will stay put — a testament to its history. With all the new activity on the site, however, an overarching modern brand identity was deemed necessary. Inspired by the rythm and colors of the original sign, as well as the shapes of the geodesic dome, the new system feels new and exciting while still paying homage to the history of Cinerama and the city.