A Bruce Mau Design project in collaboration with Droga5 and the Allstate in-house team.
In close collaboration with Droga5 and the in-house team at Allstate, BMD created a new visual identity system for Allstate. Using Allstate’s iconic beacon as an inspiration, a new set of tools was developed to align with their new holistic mission: “Total Protection”. 

Agency: Bruce Mau Design, Droga5, In-House
BMD CCO: Laura Stein
BMD Creative Direction: Jelle Maréchal
BMD Design: Erik Krim, Alana Wimer, Franzi Erlebach
BMD Account Management: Patricia Marcucci, Simon Fernandes