![](https://freight.cargo.site/t/original/i/8660cc7b5573adc99b5c5c84d29b9c7b333dec1cd210e802cf4a1aea082499d8/Allstate_CaseStudy_Billboard2.jpg)
Allstate
A Bruce Mau Design project in collaboration with Droga5 and the Allstate in-house team.
A Bruce Mau Design project in collaboration with Droga5 and the Allstate in-house team.
In close collaboration with Droga5 and the in-house team at Allstate, BMD created a new visual identity system for Allstate. Using Allstate’s iconic beacon as an inspiration, a new set of tools was developed to align with their new holistic mission: “Total Protection”.
![](https://freight.cargo.site/t/original/i/179b19ba11481a3088ba91b67ed94e57454cd374a4699e3a1deb872f390e09f5/Allstate_Casestudy_Elements-01.jpg)
![](https://freight.cargo.site/t/original/i/35038d75b7bc9d1b741ba70375cf17eae7fedf202a3b79851636f1f41950868a/Allstate_CaseStudy_Billboard1.jpg)
Agency: Bruce Mau Design, Droga5, In-House
BMD CCO: Laura Stein
BMD Creative Direction: Jelle Maréchal
BMD Design: Erik Krim, Alana Wimer, Franzi Erlebach
BMD Account Management: Patricia Marcucci, Simon Fernandes